AI Insights · Timothy · July 2024
Top 5 Social Apps Performance in New Zealand: Q2 2024
A look into the performance trends of the top 5 social apps in New Zealand during Q2 2024, based on data from Sensor Tower.
During Q2 2024, the social app market in New Zealand saw notable trends in the performance of the top 5 social apps: TikTok, Bigo Live - Live Streaming App, Grindr - Gay Dating & Chat, Facebook, and Chamet - Live Video Chat. Here’s a closer look at their weekly downloads, revenue, and active user trends.
TikTok experienced substantial growth in weekly revenue, starting at approximately $63K in early April and peaking at around $92K by the end of May. Weekly downloads followed an upward trajectory, increasing from 11.6K in early April to 18.1K by the end of June. Active users also saw a rise, with numbers growing from 1.03M to 1.17M in the same period, before slightly declining to 1.11M by the end of June.
Bigo Live - Live Streaming App had a steady revenue performance, starting at $11.5K in early April and peaking at $13.8K by the end of May. Weekly downloads remained relatively stable, hovering around 900 to 1K. Active users showed minor fluctuations, maintaining an average of around 19K throughout the quarter.
Grindr - Gay Dating & Chat saw consistent weekly revenue, starting at $12.5K in early April and maintaining around $11-12K towards the end of June. Weekly downloads were stable, averaging around 450. Active users, however, experienced a slight decline from 6.8K in early April to approximately 5.7K by the end of June.
Facebook maintained a steady revenue stream throughout the quarter, starting at $7K in early April and stabilizing around $6K by the end of June. Weekly downloads fluctuated between 10K and 13K, with a slight peak in mid-June at 12.2K. Active users remained robust, averaging around 3.35M throughout the quarter.
Chamet - Live Video Chat showed a gradual increase in weekly revenue, starting at $2K in early April and reaching approximately $3.6K by the end of June. Weekly downloads remained low, averaging around 40-50. Active users were consistent, averaging around 280 throughout the quarter.
These insights, sourced from Sensor Tower, provide a clear picture of the social app landscape in New Zealand for Q2 2024. For more detailed insights and analytics, visit Sensor Tower.
